Buying fruits and vegetables give shoppers more enjoyment than buying chocolate. 

In a recent study looking at 1000 consumers  and their emotional attachment to certain items, found that healthy food products rated second on the pleasure stakes right behind holidays.  That is for most shoppers except parents!  The older generations and the youth of Australia both say they feel better about buying fresh produce than alcohol and snacks – yet parents say they get a real buzz out of buying candy.

The herald Sun made  a great point. Parents are the first to bribe their kids into eating greens yet this study shows they are the first to get great pleasure in buying more unhealthy alternatives.

No surprise that toiletries were the least liked!  I avoid that aisel at all costs if I can. Why is it that necessities always cost the most!

Let’s conduct our own little Springfree Study – What gives you the most pleasure when shopping? Experience or product related? 

Here’s what some of our Springfree Trampoline staff had to say.

Tanya: I get the most pleasure in buying a good bottle of Wine! 

Natalie: I’m not sure if it’s that I feel good when buying healthy food, rather I  feel BAD buying unhealthy food..

Leanne: I feel great when I line up behind someone at the checkout counter and they are buying all processed foods and  I have all fresh healthy food!   Makes me feel good

Nicky:  I go crazy with Toiletries. I’m surprised that people don’t get pleasure out of new body products. I love it!

Source: American Express Psychology of Supermarket Spending Report.

Herald Sun. Mon 8 Page 13

This latest news has caused quite a stir in the office – ‘Baby Brain’ is just that, all in your head.

A study published in the British Journal of Psychiatry found no evidence that pregnancy or motherhood affects a woman’s brainpower.

Professor Helen Christensen said women who feel they have a cognitive deficit due to ‘baby brain’ are possibly experiencing short-term distractions.

Makes sense. There is quite a lot of ‘things’ that a mother needs to do before giving birth. Just thinking about getting the house ready, getting organised to leave work and preparing siblings can be very distracting.

It’s not our fault that we lose our car keys in the Fridge, especially when we’ve got all that to think about!

So why are we all so adamant or eager to prove a reason behind the insanity?

New Definition: Baby Brain – a case of too much on the mind! No research needed – proof is in the pudding.

So what silly things have you done and blamed the ‘Baby Brain’?

In breaking news, Springfree™ Trampoline has been awarded with the 2010 Children’s Product of the Year Award USA.  

Hosted in 28 countries, Product of the Year is the world’s largest consumer-voted program that recognizes innovation in consumer packaged goods.

In its second year, over 60,000 American shoppers voted on products in a survey conducted by TNS.  Springfree™ Trampoline was just crowned as the Product of the Year in its category at the Awards Ceremony hosted by Phil Lemper in New York City.

Springfree™ Trampoline is the only trampoline design that has effectively removed the risk of product induced injury. With over 200,000 kids injured worldwide each year on spring-based trampoline designs, for every 15 Springfree™ Trampoline’s sold, one child is kept out of hospital.

Springfree™ Trampoline’s Global Marketing Director, Kristen Hill accepted the award on behalf of the company.

“On the tail-end of such a highly sought-after and recognized award, Springfree™ Trampoline could not be launching into the North American Market any better.”

“This Award reflects Springfree™ Trampoline’s commitment to safety and innovation and the independent voting process is a testament to parents’ belief in choosing the safest products for their children.”

 “We are honored to be receiving this international success but also thrilled that consumers recognize and appreciate the innovatation that is Springfree™ Trampoline,” Hill Says.

Just last week, Springfree™ Trampoline was named 2010 Canadian Product of the Year – Around the Home category and was also recognized as the judges’ number one choice on top of the category crown.

About Product of the Year

Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 22 years ago in France, POY currently operates in 28 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.  Backed by the votes of 60,000 consumers, the distinct red POY logo serves as shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information visit www.productoftheyearusa.com

There is nothing more exciting for kids then getting your Pen License.  Talking to a young man at our ‘Back to School’ Party on the weekend, he was so excited and so very proud to be an owner of this license.  He recived it in his first week of Grade 5. 

A recent Survey conducted by Bic found that 7 out of 10 parents thought handwriting was becoming a lost art due to technology. 

The survey also found that almost 1 in 10 children learn to type on a computer at age three or younger.   Maybe kids will receive their Printing license rather than there Pen License soon?

kids prefer to communicate with friends via text messages, email or Facebook than send a letter or written card.

But that got me thinking how young are kids  when they own a mobile phone and are given access to Facebook?  Do kids get a mobile’s before Pen Licenses?

Do you think kids are losing touch with hand writing skills and does that bother you consider technology is taking over?

Buy any loaf of Wonder White® with the promotional bread tag and enter the draw to win one of 20 Springfree™ Trampoline (model SF40 valued at $945 each), OR a Toyota Kluger packed full of back to school stuff!

Specially marked packs of Wonder White are sold through any major retail supermarket.

For school lunches the kids will gobble up, check out the great range of Wonder White® bread that is packed full of fibre! With more natural fibre than regular mixed grain bread, Wonder White gives your kids the goodness they need to fuel their adventures.

Plus, it’s got that soft, white bread taste you know they’ll love. Then they can work off all that goodness on the Springfree™ Trampoline!!!

For full details on the Back to School promotions go to www.springfree.com.au and follow the links.

Springfree™ Trampoline and Wonder White® are also offering lucky shoppers at select independent supermarkets throughout Australia the opportunity to win a Springfree™ Trampoline Model SF40 (valued at $945) in EACH participating store, simply by purchasing Wonder White bread in-store and entering the competition while you’re there!

Purchase Wonder White bread from any of these participating independent stores and complete entry in-store for your chance to WIN! There’ll be one Springfree™ Trampoline to give away in EVERY STORE participating!

Head on down and shop at these independent supermarkets for your chance to enter.

 STATE – STORE

NSW IGA Cootamundra

NSW IGA Doonside

NSW IGA Cobar

NSW IGA Wakeley

NSW IGA Blaxland

QLD IGA Burleigh Heads

QLD IGA Banksia Beach

QLD IGA Clifford Gardens

QLD IGA Sun Valley

QLD IGA Rasmussen

SA Foodland Munno Parra

SA Foodland Nuriootpa

SA Foodland Fairview Park

SA Foodland Clare

SA Foodland Whyalla

VIC IGA Supa Mt Martha

VIC IGA RITCHIES Dromana

VIC IGA SUPA FAIRLIES Shepparton

VIC IGA Champions Kangaroo Flat

VIC IGA Supa Ryans Midvale

WA IGA Jurien Bay

WA Foodworks Wagin

WA Supa IGA Mount Barker

WA Supa IGA Cannington

WA Supa IGA Port Kennedy

WA Supa IGA Woodvale

WA IGA Balga

WA Supa IGA Donnybrook

WA IGA Merriwa

No matter where you shop, make sure you pick up a loaf of Wonder White and enter the draw before 14 February 2010 for you chance to be bouncing away on a fabulous Springfree™ Trampoline!